I read an article today about a survey, which is reported to be the largest into online traffic, that sadly I whole heartedly disagreed with. The article which appeared in CorpComms Magazine stated the following about the survey: While two thirds of online companies use Facebook to promote their business, less than 30 per cent find the platform remotely effective in driving traffic to their website, according to the world's largest survey of website traffic. Micro-blogging site Twitter fared equally badly with just 27 per cent of online companies attributing any rise in website visitor numbers to their presence on ...

A friend of mine dropped me a note about this new campaign yesterday and I thought it was worth discussing on the blog. JustGiving, the UK’s largest online fundraising platform, and the international children’s charity War Child have teamed up with Sports Interactive and SEGA’s ‘Football Manager™’ in a cause-related marketing partnership launched this week. Football Manager 2011, which is amazingly now in its sixth series, will include the charity's’ banners on the virtual advertising boards alongside the pitch, which when clicked, will actually allow users to make donations to War Child through the JustGiving website. I have seen advertising on ...

This weekend I really witnessed the power of Twitter and social media and it surprised me for the first time in a long time. On Saturday I was busy at home cutting the grass and doing my fatherly duties, when my mother turned up at our house with two beautiful and friendly dogs. She found them roaming the streets on one of Harrogate’s busiest roads. My mum had a good look around for the owners but couldn’t find anyone who knew who they belonged too and sadly they didn’t have any collars on either. So ...

This is quite a timely post really, you may have noticed I haven’t been quite as active as I normally am recently, well that is because I have been busy working on several exciting online projects and I thought it was about time I shared one of them with you. During the last couple of months I have been providing some strategic consultancy to an exciting new internet venture which caught my eye a while ago. TheFashionPixie.com aims to reduce the amount of time, hassle and emails that people ...

Are you looking to build up your Facebook friends or overall fan base on one of your pages? If you are, you will be pleased to hear that you don’t have to work hard on building better relationships with people anymore because you can now buy friends instead. Yes you heard me correctly, according to Advertising Age you can buy them in groups of thousands - how wrong is that? So you can now go out and buy yourself, or your client, some friends to become fans of your pages. Advertising Age reports: “The folks at online ad firm uSocial are taking that a step further: Pay them money and they'll make ...

Well back in the office today after a busy night in London with the team and the Rt Hon Hilary Benn. We held a party at the Cinnamon Club to celebrate our latest award win with some of our social media friends, clients and a few potential clients too. Beer, wine and food were all on tap and we had a huge Twitter wall in action behind the bar so people could share their comments and find each other, which lead to some interesting Tweets. My favourite tweets came from rich_trenholm of CNET fame, several of which are completely unrepeatable but rather amusing. A cleaner example of these was: “Would ...

If you are a regular Twitter user, you may well be interested to hear that there is a new tool available which means you can check and update your Twitter status directly from Microsoft Outlook - so no more switching from one site to another. I have just tested it and it appears to work just fine and it's actually really useful. Interestingly, it singles out messages to just you too, which is a really useful function - I had spotted most of my personal messages but there were a few in there that I didn't know about. Thanks, to Tom Murphy for flagging this one up to me - very useful. ...