If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying something small but not measuring the results effectively. In light of that fact, I thought it would be good to share some useful Twitter tools with you – so you can measure that and see how you are doing. The truth is Twitter is all about conversation, not just marketing offers, although that said they do help to a certain point. To ...