If you are like me I am sure you get messages all the time about clever ways to spread your messages out on the World Wide Web. You will also sadly probably receive lots of spammy messages that ask you do this that to get the most out of twitter and the occasional one on Linked-in. However, a good idea for spreading awareness across a social network is “Pay with a tweet” which is basically an idea that you get something free if you tweet about it on your own account. It sounds a bit spammy I grant you but when you consider you are giving something away for something that takes 2 seconds I don’t think it ...

So Tweetdeck is reportedly selling its platform to Twitter for $50million. I think this is a really positive sign for both Twitter, and UK entrepreneurs in general, as too often it is the US Silicon Valley-based businesses that manage to secure all of the large backing. We have some truly brilliant minds in this country and this proves it. Tweetdeck, is a brilliant platform which has been developed by people in this country. It is a great tool that allows heavy Twitter users like me to update more than 20 ...

I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn't have been the end of the world if all was indeed lost. Yet for a brand that has invested heavily in Twitter, logging in to see ...

For the last nine months I have been working on creating a Twitter management application that added value to the Twitter experience. The application, called Tweasier, is currently in beta testing and has several hundred people using it on a daily basis – I have found their feedback absolutely invaluable and I now recognise the importance of having a beta period. During these nine months I have seen a variety of Twitter applications have their services or features throttled by Twitter and I have been asking myself why? A good example of this was Twitter Karma which allowed the average Twitter user to sort their friends by people who were following them back. ...

As many of you know for the last six months or so I have been really busy working in online public relations both freelancing for my own clients and working as a digital consultant for the lovely people at Lucre Communications in Leeds. To be honest that’s not all I have been doing, I have also been working late at night, burning the old midnight oil to produce Tweasier which is my Twitter management application. Why have I done this? Well over the last three years ...

So there we all were scratching our heads wondering how Twitter actually made a profit? And then it decided to change its strategy by scouting the world for talent to hire for its new business team to help secure much needed revenue. Well, the announcement was made today that it has acquired Tweetie but I am not surprised at all and I am expecting a few more acquisitions yet. Only last month we were told that an advertising platform was imminent and that is not the only area Twitter has been looking at. Over the last few months I have been liaising with Twitter’s team directly on a number of things and through ...

UPDATE: This will now be launching around end of April as we have decided to add a few more features following feedback from some Twitter users. A while back I wrote a post about an internet (fashion) community I am involved with (http://www.thefashionpixie.com/) and I said it was just one of several web projects that I was undertaking as well as my usual digital pr and social media consultancy. Well I have been working hard during the last five months on a Twitter application and the wait ...

Many of us working in the world of digital public relations and social media are often asked by our clients to measure how effective our online campaigns have been. This can be done in various ways across different platforms but I thought I would share one way for the platform Twitter. To be honest fans and followers aren’t accurate indicators of a user’s influence anymore as both can now be purchased or users can use one of the many autofollow tools Wadds highlighted in a post recently. There has been a lot of procrastination over whether you should even look at them at all anymore. My personal view is you should take all Twitter numbers with a ...

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying something small but not measuring the results effectively. In light of that fact, I thought it would be good to share some useful Twitter tools with you – so you can measure that and see how you are doing. The truth is Twitter is all about conversation, not just marketing offers, although that said they do help to a certain point. To ...

Unless you have been hidden under a rock recently (or an avalanche) you can’t have failed to have heard that the UK has ground to a practical standstill following an attack of bad weather. I live in Harrogate in the north of England and work in Leeds regularly and we have had the worst snow in 30 years. I was particularly proud to see our home town as the focus of the national news as the chaos continued last night. Yesterday, we were one of the places worst hit. I have included a couple of images to show you just how bad it is in my area. I have decided to work from home again today as my car ...