I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn't have been the end of the world if all was indeed lost. Yet for a brand that has invested heavily in Twitter, logging in to see ...

For the last nine months I have been working on creating a Twitter management application that added value to the Twitter experience. The application, called Tweasier, is currently in beta testing and has several hundred people using it on a daily basis – I have found their feedback absolutely invaluable and I now recognise the importance of having a beta period. During these nine months I have seen a variety of Twitter applications have their services or features throttled by Twitter and I have been asking myself why? A good example of this was Twitter Karma which allowed the average Twitter user to sort their friends by people who were following them back. ...

As many of you know for the last six months or so I have been really busy working in online public relations both freelancing for my own clients and working as a digital consultant for the lovely people at Lucre Communications in Leeds. To be honest that’s not all I have been doing, I have also been working late at night, burning the old midnight oil to produce Tweasier which is my Twitter management application. Why have I done this? Well over the last three years ...

UPDATE: This will now be launching around end of April as we have decided to add a few more features following feedback from some Twitter users. A while back I wrote a post about an internet (fashion) community I am involved with (http://www.thefashionpixie.com/) and I said it was just one of several web projects that I was undertaking as well as my usual digital pr and social media consultancy. Well I have been working hard during the last five months on a Twitter application and the wait ...