I have noticed recently that more and more PR professionals are looking for ways to get into digital communications. I met up with an in-house PRO yesterday who told me his team has finally started using Twitter. Many PROs believe that a PR blog is just part of an echo chamber and is only ever going to get read/noticed by other PR people. Many suggest that we do it to pat ourselves on the back and congratulate each other on how successful we are. I am not sure I agree with this – that’s not why I do it. A recent post by Wadds, using some research which my good friend Tim ...