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I am an administrator on quite a few Facebook fan pages. I use the platform with some of my clients depending on whether the platform fits the client’s communications strategy. There are good things and bad things about Facebook. A good thing is it is constantly improving and looking to make its experience better. A bad thing is it often doesn’t communicate its changes well with its users, which often results in groups springing up displaying their hatred of its latest version. I always wonder why it doesn’t supply a simple two-minute video explaining its new features like so many other applications. In the earlier days of the platform we used to use groups to bring ...

