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This is a guest post written by good friend and colleague Zubair, you can follow him on Twitter @souljaof4tune and read his blog here. After a rather interesting discussion with Chris about some really good PR and social media blogs out there and the realisation that no one has a made a list of the very best (we all love a good list – don’t we?) in a long time. I decided to create this, the top 25 UK PR and social media blogs. Using the Ad Age Power 150, a list of the top English language marketing blogs. I pulled together all the UK PR and social media blogs I could find and decided to see what they ...
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Facebook has today announced its new edit feature which allows users and page administrators to edit their statuses after they have been posted. According to the latest research 94% of all Facebook users have actually deleted posts due to typos and poor mistakes in Facebook updates because there was previously no edit function. The recent launch of Google+ has forced the more established social network to raise its game by releasing a whole new set of features. I bet you have been reading ...
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The video below reminds me of the Will it Blend campaign where they did something rather extreme to a gadget to show how impressive it is. In the case of Will it Blend they placed an iPad into a blender and blended into dust which made for a clever campaign that went viral on YouTube and moved the brand from a lowly position to a top ten blender brand. It also opened up a whole new market as men watched the video and wanted the best blender on the planet. So with that in mind the video below is from the G-Form team. In this video they place an iPad into one of their protective cases and ...
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Now I have been a fan for Tweetdeck for a number of years, I have recommended it at events I have spoken at and even given one on one training courses to people as I thought it was a great tool. The product has always previously been created in Adobe Air making it a pretty slick package to use and it usually updated quickly. Today I have downloaded the latest version and I am not a fan at all. I should point out that I use Tweetdeck to manage around 15 different profiles and I have done it pretty easily in the past but I am worried that it might be time to switch to ...
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So the big news is finally here, Facebook has bought location based game Gowalla. The competitor to Foursquare didn’t quite keep up and more recently tried to reposition itself but now the social media juggernaut that is Facebook has gone and bought it. According to the BBC: In September it refocused its efforts on becoming a travel service, offering "social guides" to 60 cities, including London, Paris and Chicago, based on its members' postings. At the end of ...
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As you know in our day job at Dinosaur PR we are constantly running campaigns for clients that are targeting different audiences, sometimes these can be pretty dry and other times they can be very interesting. We are currently running a blogger outreach campaign for our client Storage Options as they have just launched a new product for cyclists and mountain bikers. It’s called BikeCam and it films from the helmet or handlebars – it’s a great little product and so we wanted ...
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Last Thursday, I spent the evening presenting on social media in the finance sector to a room of delegates at Grant Thornton. When I present I prefer to use real life case studies of work that I have completed myself with my teams. However, when I came to the Q&A section I was asked a question which I found quite difficult to answer. They said: “I can see all of the benefits of running integrated campaigns in social media but what are the downsides to using social media?” I really struggled with this (granted I was stood up in front of about 60 delegates so I was on the spot a bit) so I thought for a while. And all ...
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Traditional media and PR are still driving online conversation on social media – Olympics 2012 Case Study
With all the hype during the last six or seven years around the explosion of social networking you could be led to believe that social media influencers drive everything and are going to take over the world now. You may also have been convinced that the day of the traditional media sources and good quality investigative journalism are over. Not so – it’s true social media is important and that we all tend to use different channels to share different things. For instance, hands up who hasn’t logged into Quora or Google+ in the last few days? Yes I can hear a few of you sheepishly hiding your heads in shame – is that because 90% of the ...
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Are you busy tomorrow? If not, you might want to make your way over to the Adelphi on Hunslet Road as I am speaking at a free seminar on the benefits of using social media for business. It’s the second of four seminars to be held by the organisers of this year’s Leeds Digital Festival. I attended the launch of the Festival’s new identity last week that I wrote about on Dinosaur PR’s blog. The Yorkshire Evening Post covered the event the other day. It is kind of a Q&A session with some of the leading lights on social media in the region and we will be debating some of the hot topics on this ...
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A huge PR opportunity opens as tweets, votes and social media signals are confirmed to boost search rankings
So last week I attended a meeting down in Kent with a very senior SEO expert (who shall remain nameless) but who runs a large digital team. He called me and my colleagues in to discuss the possibility of helping them create some interesting and engaging online campaigns. I am always interested when I meet senior people from the SEO world as they often have a different take on things to us public relations types and I find it kind of refreshing to talk about the more geeky side of digital. I asked him how important he now felt social media was now on search. I told him that in the PR industry we have known for a long ...

