A report by Lightspeed Research revealed this week that consumers in the UK won’t pay for their online news content. We have all heard about Rupert Murdoch’s plan to move to a paid for content business model. Personally, I think this is a very risky strategy but the newspapers certainly have to do something to combat their dwindling circulation figures. I definitely think it is time for the newspaper industry to start evolving and looking for potential revenue streams. However, I don’t think this is the answer and I still think that paid for content simply won’t work on news across the board. That said, I can see people paying for a really ...