http://www.deaddinosaur.co.uk/social-media/is-the-media-killing-itself/ Dead Dinosaur is a specialist agency offering Online PR, Public Relations and web communities with a social media element. Thu, 02 Feb 2012 12:43:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.deaddinosaur.co.uk/social-media/is-the-media-killing-itself/comment-page-1/#comment-31 Chris Norton Mon, 06 Apr 2009 15:46:15 +0000 http://www.deaddinosaur.co.uk/uncategorized/is-the-media-killing-itself/#comment-31 Thanks for your comments Helena. I did reply earlier but the blog platform I use seems to have removed my comment rather odd. Anyway, I agree with you - content is key to online conversation and if the newspapers want to stay with 'The Times' they should ensure the content they are providing is the best. Thanks for your comments Helena. I did reply earlier but the blog platform I use seems to have removed my comment rather odd. Anyway, I agree with you – content is key to online conversation and if the newspapers want to stay with ‘The Times’ they should ensure the content they are providing is the best.

]]> http://www.deaddinosaur.co.uk/social-media/is-the-media-killing-itself/comment-page-1/#comment-30 Helena Makhotlova Thu, 19 Mar 2009 22:18:16 +0000 http://www.deaddinosaur.co.uk/uncategorized/is-the-media-killing-itself/#comment-30 Interesting thought, Chris. I certainly don't think that the newspapers are doing themselves a favour by notoriously writing about recession, which is not a hot topic anymore. Moreover, people are growing tired of negativity, and looking for more light and fun content. Neither can I see how it helps to boost advertising revenues, with the ads sometimes looking ridiculously inappropriate on the background of gloominess. But if that's what killing newspapers? I don’t know. I think mainstream media should revisit much of its todays practice on many levels. I don’t think it’s enough that newspapers just ‘join’ social media club by letting users participate in the discussions. I think they should narrow their focus, and concentrate on providing readers with some outstanding content. Good post - and I like your new design! Interesting thought, Chris. I certainly don’t think that the newspapers are doing themselves a favour by notoriously writing about recession, which is not a hot topic anymore. Moreover, people are growing tired of negativity, and looking for more light and fun content. Neither can I see how it helps to boost advertising revenues, with the ads sometimes looking ridiculously inappropriate on the background of gloominess.
But if that’s what killing newspapers? I don’t know. I think mainstream media should revisit much of its todays practice on many levels. I don’t think it’s enough that newspapers just ‘join’ social media club by letting users participate in the discussions. I think they should narrow their focus, and concentrate on providing readers with some outstanding content.
Good post – and I like your new design!

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