Archive for Social Media

Dear Facebook – please add the useage time of our fans

Consumer Technology, Public Relations, Social Media on March 1st, 2010 No Comments

I am an administrator on quite a few Facebook fan pages. I use the platform with some of my clients depending on whether the platform fits the client’s communications strategy.
There are good things and bad things about Facebook. A good thing is it is constantly improving and looking to make its experience better. A bad [...]

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How to get a journalist to honour your embargo even when your product is crap

Amusing, Public Relations, Social Media on February 26th, 2010 1 Comment

I had to share this today as it made me smile, Tom Murphy placed this video on his blog at it cheered me up no end.
How many of us have seen pointless PR embargoes? Well this video pokes fun at them and the world of social media marketing – genius.  

Embargoes

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Dear [...]

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The top ten ReTweet measurement tools

Social Media on February 16th, 2010 3 Comments

Many of us working in the world of digital public relations and social media are often asked by our clients to measure how effective our online campaigns have been. This can be done in various ways across different platforms but I thought I would share one way for the platform Twitter.
To be honest fans and [...]

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Why don’t the local newspapers acknowledge that the future is online?

Media, News, Social Media on February 2nd, 2010 No Comments

One of our social media clients www.Thebusinessdesk.com which started out as a  regional business-to-business news portal a couple of years ago launched its new site for the Midlands yesterday. This is after the success of its North West version which launched last year and is still continuing to thrive. For me the reason Thebusinessdesk.com has [...]

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Public relations companies finally winning the social media turf war

Advertising, News, Public Relations, Social Media on January 22nd, 2010 3 Comments

An article in The Economist last week claimed that public relations companies are feeling much better about things and doing far better financially. The article stated:
“According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to [...]

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Manchester Utd say no to social networking

Football, News, Social Media on January 19th, 2010 4 Comments

I read an interesting post yesterday that made me sit up and scratch my head. The article was all about Manchester Utd placing a formal statement on its website which read as follows:
“The club wishes to make it clear that no Manchester United players maintain personal profiles on social networking websites. [...]

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The top ten Twitter statistics and analytics tools

Marketing, News, Public Relations, Social Media on January 12th, 2010 1 Comment

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying [...]

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A twitter mash up that shows you where and how hard it is snowing

Social Media on January 6th, 2010 No Comments

Unless you have been hidden under a rock recently (or an avalanche) you can’t have failed to have heard that the UK has ground to a practical standstill following an attack of bad weather.
I live in Harrogate in the north of England and work in Leeds regularly and we have had the worst snow in [...]

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Shopaholics work together in new online fashion community

Public Relations, Social Media on December 11th, 2009 No Comments

This is quite a timely post really, you may have noticed I haven’t been quite as active as I normally am recently, well that is because I have been busy working on several exciting online projects and I thought it was about time I shared one of them with you. During the last couple of [...]

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A free and simple brand monitoring tool for Twitter

Public Relations, Social Media on December 3rd, 2009 1 Comment

I have been talking about Twitter quite a bit recently on a number of blogs that I have the pleasure to write on. I don’t share everything on my own blog but I think this tool is worth sharing if you like using free tools for monitoring purposes.
Tweet Cloud is a well produced free [...]

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