Archive for Public Relations

Dear Facebook – please add the useage time of our fans

Consumer Technology, Public Relations, Social Media on March 1st, 2010 No Comments

I am an administrator on quite a few Facebook fan pages. I use the platform with some of my clients depending on whether the platform fits the client’s communications strategy.
There are good things and bad things about Facebook. A good thing is it is constantly improving and looking to make its experience better. A bad [...]

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How to get a journalist to honour your embargo even when your product is crap

Amusing, Public Relations, Social Media on February 26th, 2010 1 Comment

I had to share this today as it made me smile, Tom Murphy placed this video on his blog at it cheered me up no end.
How many of us have seen pointless PR embargoes? Well this video pokes fun at them and the world of social media marketing – genius.  

Embargoes

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Dear [...]

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Public relations companies finally winning the social media turf war

Advertising, News, Public Relations, Social Media on January 22nd, 2010 3 Comments

An article in The Economist last week claimed that public relations companies are feeling much better about things and doing far better financially. The article stated:
“According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to [...]

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The top ten Twitter statistics and analytics tools

Marketing, News, Public Relations, Social Media on January 12th, 2010 1 Comment

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying [...]

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Shopaholics work together in new online fashion community

Public Relations, Social Media on December 11th, 2009 No Comments

This is quite a timely post really, you may have noticed I haven’t been quite as active as I normally am recently, well that is because I have been busy working on several exciting online projects and I thought it was about time I shared one of them with you. During the last couple of [...]

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A free and simple brand monitoring tool for Twitter

Public Relations, Social Media on December 3rd, 2009 2 Comments

I have been talking about Twitter quite a bit recently on a number of blogs that I have the pleasure to write on. I don’t share everything on my own blog but I think this tool is worth sharing if you like using free tools for monitoring purposes.
Tweet Cloud is a well produced free [...]

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Surprise, surprise 90% of us won’t pay for paid content

Public Relations on October 21st, 2009 No Comments

A report by Lightspeed Research revealed this week that consumers in the UK won’t pay for their online news content. We have all heard about Rupert Murdoch’s plan to move to a paid for content business model. Personally, I think this is a very risky strategy but the newspapers certainly have to do something to [...]

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Journalists to be replaced by algorithms

Public Relations, Social Media on August 27th, 2009 No Comments

I read a story this morning in Revolution Magazine and found it rather interesting. An online newspaper has launched in the US which uses a clever algorithm to identify news content on social networks and then republishes the news on its site. Revolution reports in its story:
Tewspaper is not endorsed or sponsored by any [...]

Increase your web traffic by more than half with a blog

Bloggers, Public Relations, Social Media on August 18th, 2009 2 Comments

I read some interesting statistics from a study this morning that has backed up what lots of us working in the social media and online PR world already believed. If you publish regular good quality content on a blogging platform you will get more traffic to your website. In fact, HubSpot is reporting that the [...]

Are online PR specialists becoming SEO practitioners by default?

Public Relations, Social Media on August 5th, 2009 No Comments

I attended an SEO conference last week because I wanted to do some initial research and listen to how SEO practitioners are presenting social media as part of the online marketing mix.
I have always known that what I do for my clients, as a social media specialist and public relations practitioner, is (hopefully) writing [...]