Here is an interesting video that has been created for/by the airline KLM on its social media strategy which I got from one of my local friends David Turner – so hat tip to him. I have to admit when I opened it and saw it was nine and a half minutes long, I thought there is no way am I watching this, but I actually stuck it out for once and it was fairly impressive. I have worked for a couple of airlines before and I like to follow what they get up to in the social world as you never know when you will be asked to take part in ...

So I have been  out of the country for a few days in Berlin with one of my clients that manufactures headphones. We were attending IFA2011 which is the biggest consumer electronics show in the world, and as a massive tech/gadget geek I was in my element and felt like a kid at Christmas. I am also a huge dance music fan and used to professionally DJ in clubs when I worked in London and I did manage to become a semi-finalist at the British DJ championships in 2002. Recently I have got back into it ...

I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels. I like it even more when someone goes out there and tries to do something a bit creative and different. Step forward musician Imogen Heap, who is well known for a being a big social media advocate. Imogen has created a dedicated microsite for her latest project, which cleverly has a #hashtag as its working title. Here is how she explains it: #heapsong1 is the working title of ...

It’s been a busy few months over in the Dinosaur caves, we have scooped a number of new social media accounts and we also have a few new team members who will be revealing themselves to you shortly I expect. I don’t normally cover that many case studies on the blog but I decided recently that I am going to try and do more of this. This is mainly because when I have been speaking at events, people really seem to prick up and listen more at the case study section. I think most people prefer to here about ...

My good friends over at Rising Digital, a social media and word of mouth marketing consultancy which specialises in the music industry, has created a new ‘Lite’ division to help talented artists break into the British market. I know all the guys over there and we have worked together on various projects from time to time. Rising Digital has an impressive roster of clients including the Gorillaz, chart sensation Swedish House Mafia, DJ Mag Top 10 Sander van Doorn, BBC Radio 1's 'In new DJs we trust' Alex Metric, Mercury award winner Ms Dynamite and many more. ...

My friends down at Rising Digital have just published one of their artists latest videos which is worth a watch. Nastla’s crazy is much more mainstream than the usual dance music Seb and the guys distribute but the video is very interesting. It actually reminds me of a cross between Monty Python’s Flying Circus and Michael Jackson’s Leave me Alone – have a look and see what you think.  

I am sure you have all heard the latest that YouTube is to remove all of the music video content due to an argument over royalties. A statement from PRS For Music (the body which YouTube is arguing with) stated: "PRS for Music is outraged on behalf of consumers and songwriters that Google has chosen to close down access to music videos on YouTube in the UK. Google has told us they are taking this step because they wish to pay significantly less than at present to the writers of the music on which their service relies, despite the massive increase in YouTube viewing." To be honest I don’t think ...

One of my favourite journalist bloggers Sally Whittle has tagged Jed, Louise and I. She has challenged us to share our top 25 tracks for a Friday afternoon. Now I have to say I found this really difficult as there is so much good music out there and I have quite an eclectic taste – so to get it all into 25 tracks is quite a challenge. Unfortunately, S-Club and the Fast Food Rockers didn’t make it in this time – sorry Sally. I have added most of these to my ...

I am a bit tired today following a busy night at a client event in Huddersfield. For the event we combined my two favourite things dance music and social media. I booked a producer and DJ that I have mentioned several times  before on my blog Chris Lake. We decided to do an interview live on the internet before the gig from his hotel room using Kyte. For me the interview was interesting just to hear Chris’ perception on how dance music is changing and what affect social media is having on the industry. To be honest the quality of the video here is pretty poor (lagging), so I think Chris and his ...

A new online dance music community has been launched which uses a lot of web 2.0 functions to give its users a much more real clubbing experience. be-at.tv opens with several different DJ windows to choose from and these are likely to increase over the coming months. A user can select their favourite DJ and then click on a particular set they want to view. Once the user has chosen their set it then opens up four new windows and plays the DJ’s set in full. I have watched ...