Facebook has announced today that due to popular demand it is adding a new button/feature to Facebook pages. Traditionally, users were asked to become fans of a page but that was changed a few months back. Facebook users are now asked to like a particular product or service and when they do this like is [...]
I have been really busy recently, with this launch and that, but in my spare time I have been reading quite a lot on the ROI of social media and scratching my head. As more and more of these amazing buzz monitoring tools spring up out of the woodwork providing us with this set of [...]
As many of you know for the last six months or so I have been really busy working in online public relations both freelancing for my own clients and working as a digital consultant for the lovely people at Lucre Communications in Leeds. To be honest that’s not all I have been doing, I have [...]
Those of you that read my blog regularly will know I have been working on a couple of exciting internet projects during the last six months in my quest to become the next Steve Jobs (Joke obviously). One of these said projects is TheFashionPixie.com which I wrote about way back in December. The idea behind [...]
UPDATE: This will now be launching around end of April as we have decided to add a few more features following feedback from some Twitter users. A while back I wrote a post about an internet (fashion) community I am involved with (http://www.thefashionpixie.com/) and I said it was just one of several web projects that [...]
If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying [...]
It is no surprise to any of us that the housing market, although picking up a bit in recent months, is still suffering from the dreaded R word. Many first time buyers have been struggling to get mortgages from banks and even long term property owners are finding it costly to sell. Well things might [...]
Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has come along to show everyone that advertising does still work. Is the video below the catchiest television advertisement ever? Even if it isn’t, it does appears to have done its job. Yell’s sales have increased [...]
I received an outreach approach this morning about a new search engine which has been launched to rival the likes of Google. Oparla, which pays users to search, claims to use social media technology to provide a more accurate search. Visitors can rank sites, comment on results and message other users asking for advice. The [...]
As marketers, advertisers and PR practitioners are all scratching their collective heads looking at ways to benefit from using social networking it seems the very networks themselves are still struggling to figure out what to do. Yes hot on the heels on ITV looking to sell Friend’s Reunited, Facebook and more recently Twitter having a [...]
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