If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying [...]
It is no surprise to any of us that the housing market, although picking up a bit in recent months, is still suffering from the dreaded R word. Many first time buyers have been struggling to get mortgages from banks and even long term property owners are finding it costly to sell. Well things might [...]
Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has come along to show everyone that advertising does still work.
Is the video below the catchiest television advertisement ever? Even if it isn’t, it does appears to have done its job. Yell’s sales have increased [...]
I received an outreach approach this morning about a new search engine which has been launched to rival the likes of Google.
Oparla, which pays users to search, claims to use social media technology to provide a more accurate search. Visitors can rank sites, comment on results and message other users asking for advice.
The release [...]
As marketers, advertisers and PR practitioners are all scratching their collective heads looking at ways to benefit from using social networking it seems the very networks themselves are still struggling to figure out what to do.
Yes hot on the heels on ITV looking to sell Friend’s Reunited, Facebook and more recently Twitter having a [...]
We all know that we are now locked in a recession, negative news everyday and Mr Peston has officially become the voice of disaster. However, I can’t help feeling that one business has taken the bull by its horns to beat the credit crunch.
Pizza Express has been running 2 for 1 voucher schemes since [...]
Marketing Magazine has reported that Universal Music has signed a global deal with Web 2.0 service Kyte to develop branded online and mobile sites for its major artists.
Universal which has artists like Amy Winehouse, Just Jack and Girls aloud is going to be using the platform to develop interactive entertainment applications to engage better with [...]
Viral videos have got to have something intrinsically clever, entertaining or interesting to make them go viral in the first place.
Following in a similar vain to the recent US election viral that I shared, here is another really clever example which focuses on Disney renaming its park for one special day.
Technorati Tags: Disney [...]
Stephen Waddington has posted a brilliant viral video on his blog this morning which I thought had to be shared as it made me laugh.
A viral agency called Rubber Republic has made the video below demonstrating the South West’s capabilities in being creative. I think it’s a really clever idea which has been brilliantly [...]
I was just finishing this post when I noticed my colleague Stuart had beaten me to the chase but I think this video is that good it’s worth both of us posting about it. This is a great example of a campaign viral video – in our opinion the best yet.
The US elections always seem [...]
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