I have been really busy recently, with this launch and that, but in my spare time I have been reading quite a lot on the ROI of social media and scratching my head. As more and more of these amazing buzz monitoring tools spring up out of the woodwork providing us with this set of [...]
An article in The Economist last week claimed that public relations companies are feeling much better about things and doing far better financially. The article stated: “According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 [...]
Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has come along to show everyone that advertising does still work. Is the video below the catchiest television advertisement ever? Even if it isn’t, it does appears to have done its job. Yell’s sales have increased [...]
With the recent and growing decline of traditional newspapers there are several theories being touted around that could be attributed to the sudden drop in circulation and audience figures. It’s true that the media has become accustom to reporting headline grabbing stories (that’s its job after all) and it’s rare you can open a paper [...]
I was watching the news last night as I normally do when I saw Senator Obama address 200,000 people in Berlin. I was hugely impressed at how many people had attended the event in Germany to hear him speak. I like Mr Obama and I hope he wins as we need an inspirational leader in [...]
I have seen a few interesting articles this morning reporting that social media hasn’t been utilised as much as was expected by UK advertisers. It seems that British advertisers are still lagging behind those of the US who have been exploiting social networking effectively. My post yesterday referred to me being approached and that was [...]
I have just read an interesting post from Roy Gleenslade reporting that online unique users and circulation figures will now be added together in a new report format for the first time – this is a big step forward. He reports: “It will reveal that all-important measure known as “the reach” achieved by publications by [...]
Well after much badgering and lecturing from my boss Mr Stuart Bruce about how great digital TV recorders are, I decided to go out and buy one myself in the January sales. I did the normal Internet research to see which is the best and Humax came out very highly as did the one I [...]
It appears that the business community is starting to understand that social media has to be part of an effective public relations programme in 2008. Consumers across the globe are now actively using the popular social networking sites such as Myspace, Bebo, Facebook, Youtube to contact their friends and share content in the form of [...]
If you are already part of the Wolfstar community, you will know that my colleagues have been road testing the new Skype phones, which seem to have been received quite well. I have to say, they do look the business and as we use Skype regularly at Wolfstar, they have been a real help. Anyway, [...]
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