I read an interesting dual post from Todd Defren and Paula Drum offering some top tips for social media marketers. I won’t go through all of the points but the text that really stuck out to me was this: “Your agency needs to walk the walk – I hate paying an agency to learn on [...]
Working in the magical world of social media, we are regularly looking to create accounts for clients across various social platforms and often – it is a well known client – we find that a particular account has been already taken by a cyber squatter. To ensure a client’s identities are easier and quicker to [...]
Just as we all started to think that advertising revenues were dropping off from the more traditional channels. Something has come along to show everyone that advertising does still work. Is the video below the catchiest television advertisement ever? Even if it isn’t, it does appears to have done its job. Yell’s sales have increased [...]
I received an outreach approach this morning about a new search engine which has been launched to rival the likes of Google. Oparla, which pays users to search, claims to use social media technology to provide a more accurate search. Visitors can rank sites, comment on results and message other users asking for advice. The [...]
As marketers, advertisers and PR practitioners are all scratching their collective heads looking at ways to benefit from using social networking it seems the very networks themselves are still struggling to figure out what to do. Yes hot on the heels on ITV looking to sell Friend’s Reunited, Facebook and more recently Twitter having a [...]
I loved the story last week about Chelsea starting to use Twitter to communicate directly with fans. Basically, Chelsea FC has begun Twittering (under its mascot’s name) following a huge growth in fake Chelsea FC accounts. I can imagine there are quite a few people out there who would love to hear the ins and [...]
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