I have had a few interesting new business meetings recently with intelligent marketers from brands across several industries and I have noticed that the desire for social media is increasing. However, although the desire is growing this is usually accompanied with a strong need to understand the real tangible benefits of SM. I am sure [...]
Mike Tyson Vs Evander Holyfield all those years ago was an exciting flight albeit slightly alarming. Two of the world’s hardest heavyweights battling it out, made for interesting late night viewing. However, that was twelve years ago and this is now. Today’s Metro is reporting that they plan to do it again with these two [...]
I have heard a few arguments recently for and against who should make that all important sell-in call to the media. Should it be the PR manager, director or executive? The arguments for managers/directors They are more knowledgeable about the industry and tend to know more about their clients. Journalists tend to prefer being called [...]
Marketing Magazine has reported that Universal Music has signed a global deal with Web 2.0 service Kyte to develop branded online and mobile sites for its major artists. Universal which has artists like Amy Winehouse, Just Jack and Girls aloud is going to be using the platform to develop interactive entertainment applications to engage better [...]
I read an interesting post by Stan Schroeder today stating that European companies and PRs still don’t like Twitter. In the US Twitter is huge with CEOs and senior directors using it everywhere but it seems us Europeans are still a little more sceptical. However, personally I have noticed a lot more PRs using Twitter [...]
Here is another entertaining viral, which has been created by The Onion an online satirical newspaper. The clip is basically about Apple launching the Apple Wheel MacBook a brilliant invention that replaces the keyboard making emails take only 45 mins each. My favourite comments from this video are: “Everything is just a few hundred clicks [...]
As the credit crunch continues to bite and more retailers and companies go the wall it seems the same may be happening to one of the original social networks. Friends Reunited once described by Michael Grade as ‘the Sweet Spot of the internet’ is reportedly being re-valued by ITV which bought it for a huge [...]
Recent Comments