Archive for October, 2008

Blogging is dead! No it isn’t!

Bloggers, Social Media on October 31st, 2008 No Comments

I may be a bit late to reply on this but there has been quite a bit of coverage on blogging being dead following an article written in Wired, so I have decided to write this post to tell you that it isn’t dead at all! Blogging has changed the way many people receive their [...]

Wolfstar appoints another new account manager

Public Relations on October 27th, 2008 No Comments

Please excuse my blatant self promotion but I thought I would keep my blog up to date with the latest announcement at Wolfstar. Our business continues to grow rapidly and I am delighted to welcome our new account manager Amy Johnston to the team. Amy has worked in a couple of public relations consultancies, in [...]

Fantastic execution of a viral video

Amusing, Marketing, Social Media on October 25th, 2008 1 Comment

I was just finishing this post when I noticed my colleague Stuart had beaten me to the chase but I think this video is that good it’s worth both of us posting about it. This is a great example of a campaign viral video – in our opinion the best yet. The US elections always [...]

Myspace launches social application competition

Music, Social Media on October 16th, 2008 No Comments

Tech Crunch has recently reported that Myspace has launched a new developer competition to create “the best sustainably social application.”It describes this as when a user keeps the application in their profile and engages for several months. Now I think this is a great idea, I am all for improving applications and creating something which [...]

Warning blogger relations mustn’t be rushed!

Bloggers, Public Relations, Social Media on October 10th, 2008 2 Comments

Yesterday, I was speaking to a friend who works in the public sector and they asked me if I would explain the blogger outreach process and how to target bloggers properly without getting burnt. We have been busy at work over the last few weeks, reading, commenting and engaging with bloggers from lots of different [...]

Finally a perk in PR trialling the new Xperia X1

Consumer Technology, Social Media on October 7th, 2008 2 Comments

Now I will be honest I don’t get many perks in this job, so I thought this was worth a quick post as it brightened up my day. During the last few months we have been working hard on a number of new clients and projects – some which you may have heard about already. [...]

Football manager press conference = 52 swear words

News, Sports on October 3rd, 2008 2 Comments

Here is a recording of the press conference that was given by the new Newcastle FC football manager yesterday. Joe Kinnear was a surprise choice to nearly everyone, including himself as far as I can tell. In this truly shocking interview he manages to swear a whopping 52 times and asks the journalists to ‘mind [...]

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