Facebook has today announced its new edit feature which allows users and page administrators to edit their statuses after they have been posted. According to the latest research 94% of all Facebook users have actually deleted posts due to typos and poor mistakes in Facebook updates because there was previously no edit function. The recent launch of Google+ has forced the more established social network to raise its game by releasing a whole new set of features. I bet you have been reading ...

The video below reminds me of the Will it Blend campaign where they did something rather extreme to a gadget to show how impressive it is. In the case of Will it Blend they placed an iPad into a blender and blended into dust which made for a clever campaign that went viral on YouTube and moved the brand from a lowly position to a top ten blender brand. It also opened up a whole new market as men watched the video and wanted the best blender on the planet. So with that in mind the video below is from the G-Form team. In this video they place an iPad into one of their protective cases and ...

I had to share this video as I spotted this campaign on the news this morning and I think it is a brilliant campaign from the British Heart Foundation that has combined humour with a serious issue. Many people in the UK don’t know how to give CPR when someone is in cardiac arrest and the idea of doing it to the music of Staying Alive is just genius as it makes memorable. If it saves one person's life it will be a campaign worth doing and I think it has been executed beautifully. ...

Happy New Year everyone, I hope you all had lovely Christmases and exciting new years. My Christmas has been spent relaxing and unwinding and seeing friends and family and doing all the things you should during the festive period. My little boy is four and a half now and is getting more and more into computer games and I seem to be getting a new lease of life on them too. My wife bought me Goldeneye Reloaded for the PS3 which can work with the ...

Now I have been a fan for Tweetdeck for a number of years, I have recommended it at events I have spoken at and even given one on one training courses to people as I thought it was a great tool. The product has always previously been created in Adobe Air making it a pretty slick package to use and it usually updated quickly. Today I have downloaded the latest version and I am not a fan at all. I should point out that I use Tweetdeck to manage around 15 different profiles and I have done it pretty easily in the past but I am worried that it might be time to switch to ...

Here is an interesting video that has been created for/by the airline KLM on its social media strategy which I got from one of my local friends David Turner – so hat tip to him. I have to admit when I opened it and saw it was nine and a half minutes long, I thought there is no way am I watching this, but I actually stuck it out for once and it was fairly impressive. I have worked for a couple of airlines before and I like to follow what they get up to in the social world as you never know when you will be asked to take part in ...

I was reading an article the other day that claimed a positive review on Trip Advisor was now worth £10,000 and hotel owners are now being blackmailed for discounts and threatened with negative reviews if they don’t give them. The article stated: Dozens of customers are using the website’s increasing power to try and get free upgrades or refunds despite nothing wrong with their accommodation. Industry experts have said that a bad rating or review on the popular ratings site can be costly, sometimes to the tune of tens of thousands of pounds in lost bookings. To be honest I didn’t find this story that shocking ...

I have noticed quite a number of corporate blogs recently that have been updated regularly but they don’t seem to be acting socially. It’s called social media for a reason because it is two way – so pushing corporate content in one direction is just one element of the process. I have been working in online PR for a number of years now and I have definitely noticed that a lot more marketers accept that blogging does have major SEO benefits. Halleluiah - our work is now done then and we can all relax. Hang on a minute… In this post I am not going to bang on about writing online content just for Google ...

So the big news is finally here, Facebook has bought location based game Gowalla. The competitor to Foursquare didn’t quite keep up and more recently tried to reposition itself but now the social media juggernaut that is Facebook has gone and bought it. According to the BBC: In September it refocused its efforts on becoming a travel service, offering "social guides" to 60 cities, including London, Paris and Chicago, based on its members' postings. At the end of ...

The Leveson Inquiry has once again brought the spotlight onto the world of Journalism. However, the fantasic journalism shouldn’t be tainted with one bad group of nasty journalists. There are still really good journalists out there that need to be backed. We all love a good story and that is what sells papers. I am personally proud to work in the media and am proud of our free press – it could be worse we could have boring newspapers that are censored by our governments and mean nothing. Some of the best ...